Meta CEO Mark Zuckerberg announced that Instagram will soon begin testing a full screen redesign of its main feed. If you blinked you may have missed Zuckerberg’s announcement, as it was made via an Instagram story. Here are some screenshots showing a before (top) and after (bottom) comparison of the new design:  This makes Instagram look more like a TikTok clone, with the content taking up the entire length of the screen. A small area at bottom is reserved for navigation, while every other element is overlayed on the content. To remedy any confusion around the new design, Zuckerberg follows up by clarifying photos will continue to be an important part of Instagram. The redesign will not turn the Instagram into videos only. In case you can’t see the photo above, Zuckerberg’s statement reads:
It will be interesting to see how this works in execution, as Instagram photos are currently not uploaded in full screen dimensions. In order to pull this off, the app will likely have to crop off the sides of the photo, which could result in a loss of detail. Zuckerberg’s commitment to preserving the photo-sharing experience on Instagram is in contrast with what Adam Mosseri, Head of Instagram, has been saying for the past year. In July 2021, Mosseri went as far as saying: ‘we’re no longer a photo sharing app.’ In late January, Mosseri outlined his plans for Instagram this year, saying videos and messaging are top priorities. While photos will still be part of the new Instagram feed, it’s clear this is not seen as a growth area for the company. Video, especially short-form video, is the growth driver right now. Even Facebook is shifting its focus to video, a pivot that was prompted by a stock plunge in February. Recently, an internal memo that went out to Facebook employees announced imminent plans to restructure the feed around video. There’s no guarantee the investment in video will pay off. It has as much potential to drive away loyal users as it does attracting new ones. It’s a risk, to be sure. It’s likely we’ll have entirely new Instagram and Facebook feeds before the year is out, so be prepared for changes. Featured Image: Natallia Ustsinava/Shutterstock You know how when you log onto TikTok, the first thing you see (besides maybe an ad) is a full-screen, vertical video? Instagram is testing a feature that would offer a similar, instantly immersive experience, which it says is designed to “bring video more front and center.” Seems to be a recurring theme over at Meta! Of course, the subtext here is that Instagram is continuing its quest to capture our attention away from TikTok. Meta, parent company to Instagram, noted in its earnings call last week that Reels, its TikTok clone, now makes up more than 20% of the time people spend on Instagram. On Facebook, videos of all kinds make up 50% of time users spend on the platform. TikTok jealousy aside, this test also impacts the way photos appear in the feed. Any time Instagram messes with the dimensions of image posts, it’s bound to cause some controversy. In the test of the full-screen home feed, you can still use the bottom navigation bar to access the discovery tab, Reels, shopping and your own page. The icons to switch accounts, create a post, check your notifications and browse your messages are still on the top bar, too. Though the test image we received doesn’t show where Stories appear, a representative from Instagram confirmed that Stories remain at the top of your feed — they just aren’t shown in this mock up, since the screenshot was taken after scrolling down past the top of the feed. Stories is currently a bigger moneymaker for Instagram than Reels, since there is more infrastructure in place to sell ads on Stories. The company plans to add more monetization options on Reels, but said in its earnings call the push to monetize Reels will take place over multiple years. Like Meta, Google is also competing with TikTok through its YouTube Shorts. At Google’s earnings call last week, the company revealed that it has started testing ads in YouTube Shorts. YouTube Shorts is generating 30 billion views per day, which is four times more than last year. Meta didn’t share specific numbers about Reels viewership, but the presence of video across Meta properties is increasing. Watch Instagram head Adam Mosseri explain the feature here:
|
인스타그램 풀스크린 - inseutageulaem pulseukeulin
관련 게시물
저작권 © 2024 ko.apacode Inc.
